ILLUSTRATION AND DESIGN
VON & ZU BUCH
BOOK SHOP IDENTITY
VON & ZU BUCH is a book store I used to run in Nürnberg. The assortment covered books that were especially well made.
The name VON & ZU BUCH plays with how people used to call me “Herr Von und Zu”, because of my last name. The German words “von” and “zu” also mean “from me to you” – I pick special books and you can enjoy them.
Promotional stickers – “Lies” in German means read. The English double meaning enables people to use it in several ways.
The retail wall is designed by Atelier VM architects from Innsbruck. Each book is placed on a little shelf that is mounted on the metal wall with magnets. That way the display can be changed now and then and the number of books shown can vary.
The white wall reminds of a gallery wall showing artworks. In this case books are shown – as precious and beautiful as artworks.