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PHILIPP ZURMÖHLE
ILLUSTRATION AND DESIGN

VON & ZU BUCH

BOOK SHOP IDENTITY

VON & ZU BUCH is a book store I used to run in Nürnberg. The assortment covered books that were especially well made.

The name VON & ZU BUCH plays with how people used to call me “Herr Von und Zu”, because of my last name. The German words “von” and “zu” also mean “from me to you” – I pick special books and you can enjoy them.

www.vonundzubuch.com

The horizontal line in the minimal logo resembles one of the little book shelves in the shop.

The ampersand can be used as a secondary logo and contains the forms of the letters V and Z from the name.

Promotional stickers – “Lies” in German means read. The English double meaning enables people to use it in several ways.

The VON & ZU BUCH shop window with an inside view of the book wall and the connected Café Mainheim.

The retail wall is designed by Atelier VM architects from Innsbruck. Each book is placed on a little shelf that is mounted on the metal wall with magnets. That way the display can be changed now and then and the number of books shown can vary.

The white wall reminds of a gallery wall showing artworks. In this case books are shown – as precious and beautiful as artworks.

PROJECT DETAILS

VON & ZU BUCH Book Shop Identity
Created in 2013
Client: VON & ZU BUCH
Art Direction & Design: Philipp Zurmöhle

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