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PHILIPP ZURMÖHLE
ILLUSTRATION AND DESIGN
Leonardo Logo

LEONARDO

LOGO REDESIGN

As the German market leader in gift items and glasses, Leonardo is one of the most popular glassware brands in Europe.

In cooperation with Leonardo I designed a new logo using their known cloud image to become an iconic symbol for dynamics, inspiration and lightness.

www.leonardo.de

The Logo is used throughout all of Leonardo‘s communication. Here‘s an example of their stand on the Ambiente fair in Frankfurt right after they launched the new branding.

Leonardo Logo Fair

Leonardo Logo

The brands focus on inspiration is expressed by the logos free forms.
It can be interpreted not only as a cloud, but also as a bird or heart.

The typeface Chevin underlines the playful and emotional character of the brand.

Leonardo Bowls
Leonardo Logo on Packaging
Leonardo Logo on Candles

PROJECT DETAILS

Leonardo Logo Redesign
Created in 2009
Client: Leonardo Glaskoch GmbH
Art Direction: Philipp Zurmöhle

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