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PHILIPP ZURMÖHLE
ILLUSTRATION AND DESIGN

HERR MENIG OPTIK

ILLUSTRATIONS

Ad and postcard illustrations for the local optician Herr Menig Optik in Nürnberg, Germany.

The approach to the advertising concept is experimenting visually. Every month there’s a different style for the motives, which highlight Herr Menig Optik’s unusual selection of glasses.

www.herrmenig.de

A rather geometric ad for February 2015 illustrates Lunettes’ “L’Avventura Stracciatella” glasses.

This naive character shows up for 2015’s January ad.

“Bon Vivant”

The brand Lunettes’ pair of glasses is presented in a retro style vector illustration.

A weird collage presents some Munic Eyewear frames for the October 2014 ad.

A floating blue geometrical theme for the December 2015 illustration.

A circular vector illustration for the October 2016 ad.

“Herr Menig Plastic Fantastic”

Artificial looking hula hoop illustration.

Fashionable people need fashionable glasses.

Herr Menig Optik on the rocks.

Glasses by Retrosuperfuture hiding in the jungle.

PROJECT DETAILS

Herr Menig Optik Ad & Postcard Illustrations
Created in 2014 – 2016
Client: Herr Menig Optik
Art Direction: Philipp Zurmöhle

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