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PHILIPP ZURMÖHLE
ILLUSTRATION AND DESIGN

ADIDAS

COOL CULTURE RANGE

The adidas Performance “Cool Culture” apparel range was produced for the Spring/Summer 2012 collection.

I designed a typeface which was used on t-shirts, jackets, sweaters and pants. It also appears on labels explaining the products’ features.

www.adidas.com

The “Cool Culture” font is based on Helvetica and supports the lightweight theme of the clothing range.

adidas-clima-cool-type-02

PROJECT DETAILS

 

adidas Cool Culture Range Graphics
Created in 2009
Client: adidas
Graphic Design: Philipp Zurmöhle

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