ILLUSTRATION AND DESIGN
APPAREL RANGE GRAPHICS
The ranges for adidas Performance’s seasonal collections have a theme that starts with a overall marketing strategy. The apparel designers work together with the graphic designers to create a product with a comprehensive concept.
Shown here the Fall/Winter 2011 adiscape range is all about sports in an urban environment. The adidas logo would rip through different abstract concrete forms to express its power and dynamism.
The Fall/Winter 2011 Clima Warm range features products with thicker fabrics and a minimalistic graphic approach.
I designed typographic prints and labels that explained the garments functions in a simple way.
The “adiRide” range from the adidas Fall/Winter 2011 collection is inspired by urban bmx sports. The graphics resemble dirt stains combined with a blocky typeface that represents the city’s concrete.
Silkscreen prints and stitched details create a casual outlook that works well with the soft fabrics chosen.
“Zeitfrei” from Fall/Winter 2011 is a range with abstract graphics inspired by breakdancers’ dynamic movements that are mixed with a futuristic chrome aesthetic.
“adiscape” came out with the adidas Performance Spring/Summer 2011 collection.
The vector illustrations show an imaginary figure, represented by the line, jumping over abstract obstacles.